In the first part of this article, we talked about the definition of coaching, its three dimensions, and its benefits. In this article, we will continue to talk about the success of coaching, the things it focuses on, and the factors that made it very popular recently.

Why does coaching work?

What happens would be obvious when we don't know "how did it happen?" and “Why exactly did it happen?” However, with ANDGROW, there are solutions that shorten time and effort and turn dreams into reality. Among the most important factors that professional coaches in ANDGROW deal with are:

- The change that begins today extends forever:

The change that lasts forever results from a deep commitment and a steady pace towards the set goals, and from dealing with all the variables of the road in a smart way. Whatever tools that are available to make change and advance development, the more effort they give, the more they are distinguished and effective. However, it is not considered a radical solution to bring about the required changes; this is because once we progress, the real battles between thoughts, feelings, and behaviors will begin, and challenges will surface; therefore, ANDGROW’s role will be to provide solutions that make the change that begins today extends forever. Hence, coaching has become our unique and qualitative specialty that achieves the set goals quickly and effectively, whether for individuals, leaders, work teams, or organizations.

ANDGROW's coaching team is able to raise the rate of changing results, and turn great visions and lofty goals into reality in record time.

- Seeing things on the scale of facts:

One of the first things that every person must learn about this world and the events that take place in it is that there is no single correct perspective in any life situation. Rather, realizing and understanding situations comes from several perspectives, all of which are partially correct and limited at the same time. It is these different perspectives that govern people's vision when situations occur, or when they are interpreted; consequently, perception which each person acts accordingly results.

ANDGROW coaching solutions come as one of the most important tools that provide others to see things from different angles and in all their small and big details. Our professional coaches provide a unique perspective in seeing facts and seeing things from a neutral upper perspective to see facts and see the “light in the midst of darkness.”

- Starting from the model of the “own world” for each person:

When anyone desires to bring about a new change, whether by acquiring a certain skill, moving to a new role in personal or professional life, having ambitious goals for the future, or whatever the goal is, they usually start wherever they are. The tools provided by ANDGROW guarantee high results. These tools provide organizations, individuals, and professional coaches with the most important information about others in terms of strengths and weaknesses (beliefs, ideas, strategies, goals, and skills), and they provide a comprehensive and rigorous examination to clarify where they are and what needs to be focused on most. The sum of it all is very special coaching sessions achieve tremendous success that brings about the required change, which becomes an integral part when others are imbued with what they want intellectually, emotionally, and behaviorally.

- Creating the future since today:

Change usually happens over time, but with ANDGROW organizations and individuals will make it when they want. In the hustle and bustle of life, it is easy to lose sight of what is important today, whether for individuals, work teams, or organizations. Hence, the coaching solutions provided by professional coaches in ANDGROW are effective solutions for making change in a timely manner. With coaches, thinking out loud will begin, and thoughts and ideas will be discovered through different lenses, and feelings will be expressed freely. Also, awareness of thoughts, feelings, behaviors, and relationships raise, and the complexities of work and life are addressed and balanced. To put it simply, the coachees will have the necessary resilience to move between different life roles to ensure high results that shorten time and effort.

- Using the right tools in the right way, at the right place and time:

ANDGROW’s reliable and accurate tools and solutions are among the most important right tools that others start right from, and they are very effective and excellent development tools. These tools contribute to the personal development of individuals and to the development of leadership skills for those who assume leadership roles or who aspire to take them. Also, they contribute to the development of work teams, and the development of the organization so that talents are recruited and the right person is placed in the right place. Accompanied by professional coaches, everyone is walking step by step towards their goals, and talent and energies are employed in the right place and time to reap the top and highest development results.

Why has Coaching become so popular?

Coaching has become popular for several reasons:

1. Providing better choices: Many people are tired of doing what they think they “should” do when they are ready to do what they “want” to do. They know that they always have the best options, and all they have to do is to embrace them and act in the light of them.
2. Everything is possible: People realize how simple it is to achieve something that seemed unattainable several years ago. People save more time and resources to invest in themselves with this kind of growth. They see the benefits of this in the long run. Nothing is impossible today, and the impossible thing only takes longer time than others.
3. Finding a more beautiful meaning in life: People today are looking for a deeper meaning in their life and work. On the other hand, companies are looking for innovative ways to develop themselves from the inside out starting with themselves and their employees. The more a person contacts their essence, the more they begin to act in what will make the world a different place than it was before they came

How is coaching different from consulting, training, mentoring, therapy, facilitation, sports coaching, and the support of friends?

- Consulting: It addresses problems by diagnosing cases and describing solutions. It assumes that the consultant is the expert who suggests changes to others for consideration, and they implement them.

- Training: It focuses on specific skills and content. Training is usually limited to a shorter time frame than the coaching time frame, and the content can be presented to a group of people or to one person personally or virtually.

- Mentoring: It mostly occurs between two employees, higher and lower, for the purpose of career development. The goals of the organization are emphasized - the way we do things here - and direct advice and direction are adopted.

- Therapy: It focuses on problems, illnesses, and healing. Also, it emphasizes understanding the past and the sources of feelings.

- Facilitation: The focus is on the immediate solution to the problem or on long-term effectiveness. Additionally, it helps groups think deeply about what they are doing and why they are doing it.

- Sports coaching: Coaching and sports coaching share several principles, such as teamwork and maximizing potentials so that the client is the best version of themselves. However, unlike sports coaching, the results are not dependent on profit or loss. Coaches focus on enhancing the skills of their clients from the first session. From this point of view, the client benefits from whatever they receive from coaching.

- The support of friends: It is great to have a supportive friend who believes in your goals in life. However, the question here is, can this friend be as objective and far-sighted as a coach? A coach is a trusted professional who works with you on the most important aspects of your life or work. A coach helps you perceive the truth from different perspectives due to the mental, emotional, and behavioral distance that the professional relationship provides.

What does coaching focus on?

The coaches focus on the aspects most needed by the coahees. Coaching dialogues often revolve according to specific competencies that must be available in the professional coach. The coach, in turn, must excel in it in order to meet the requirements of coaching successfully. These thirteen competencies are:

• Communicating the instructions: Helping the coachee see how to accomplish the task, in addition to clarifying the criteria according to which the task must be performed and specifying its time, place, quantity, and nature.
• Setting performance goals: Collaborating with others to set short-term and long-term goals for the performance of specific tasks.
• Providing feedback: Monitoring task performance carefully and sharing feedback in a tactful and wise manner.
• Rewarding improvement: Using a variety of means to provide others with positive reinforcement when they are making progress and completing important tasks.
• Addressing the lack of success: Working with others to encourage them when their accomplishments do not live up to expectations.
• Addressing personal issues: Listening to others empathetically and without judgment and providing emotional support on non-related work problems.
• Dealing with difficult situations: Addressing uncomfortable issues that affect task completion.
• Responding to requests: Consulting others when needed and responding to requests in a timely manner.
• Following-up to the end: Fulfilling your commitments, monitoring the results of the coaching process, and providing additional support when needed.
• Listening for comprehension: Showing interest in others and expressing your understanding of them.
• Motivating others: Encouraging others to reach the desired results, and instilling enthusiasm and commitment in the hearts of others.
• Assessing strengths and weaknesses: Identifying the deep causes of individuals' decline in performance, probing the depths of problems, enthusiastically observing people and activities, and identifying and clarifying problems effectively.
• Building trust and familiarity: Showing respect for others, acting with integrity and honesty, building positive connections with others easily, and making others feel that their interests and contributions matter.